The online Thematic Talk and Integrated BBA Admission Talk, with Dr. Anson Au Yeung (Programme Co-Director, Asian Business Studies) and Dr. Fred Ku (Assistant Dean, Undergraduate Studies), attracted audiences from diverse backgrounds during the CUHK Programme Taster Fair on 10 April. The event provided prospective students with a taste of attending a business lecture, followed by a brief introduction of the IBBA Programme.

Dr. Anson Au Yeung has chosen the most discussed incident that happened in the stock market recently as the topic of this year’s thematic talk: GameStop Short Squeeze. With the help of simple graphs and Dr. Au Yeung’s detailed explanation, audiences could easily comprehend the seemingly complex terms and concepts behind this financial event. Most importantly, prospective students can have a taste of what they would learn if they chose to study business and gain a better understanding about the business world today.

During the IBBA admission talk, Dr. Ku highlighted the programme’s comprehensiveness and flexibility in helping students build a solid knowledge foundation for future successes. “In addition to our prestigious business education programme, our dual degree programme with IE Business School (of IE University, Spain) also provides students with ample international exposure, to develop their global perspective in today’s ultra-competitive job market.”

Please click the link for a recorded video of the talk: https://youtu.be/4SAMmaYbgeg

As part of the outreach effort of the Chinese University of Hong Kong Programme Taster Fair, CUHK Business School has organised over a dozen taster classes, workshops, and information sessions to help prospective students get to know the University better and make an informed choice when considering their options for advancing their education. The event drew prospective students, teachers and general public members from all over the world.