Hundreds of business students gathered online and participated in the CUHK Academic Cup 2021 on 6 February 2021. Hosted by the CUHK Business School, and organised by the Undergraduate Office, the Academic Cup is an annual case competition designed to bridge the gap between knowledge students have learned in the classroom to real-world business challenges.

In teams of four, students were tasked to solve a real-world business scenario to test their analytics skills. The competition this year presented teams with the Green Monday business case, whose plan was to expand into international markets aggressively. Based on the company’s business model and strategic goals, teams had to formulate a growth strategy for Green Monday, completed with estimated sales patterns and projected demand, talent recruitment and retainment under different regional markets.

Each team gave their recommendations and solutions to a panel of judges made up of business executives from various industries, and was assessed on the quality of the solution, ability to analyse the business case, delivery of presentation, and responses to questions. The case competition winners were selected based on key criteria such as creativity, insight, substance, and the sustainability of the business plan submitted.

Each year, the Academic Cup attracts top talents from the School to the competition, and acts as an excellent platform for students to hone their skills as an innovative, creative, and critical thinker. Students with outstanding performance are given the opportunity further to represent CUHK in local and international case competitions.