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Academic Cup 2021 Opens For Application

Do you see yourself in a leadership position in the future? The Academic Cup 2021 is a great way to hone your skills as an innovative, creative and critical thinker. Through studying challenging real-life business scenario, the competition is an excellent platform to prove your abilities to prospective employers, and a great way to kick start a career in business consulting and analytical positions.

Academic Cup 2021

Date: 6 February 2021 (Saturday)
Time: 09:30 – 12:30 – Preliminary Round /14:00 – 17:00 – Final Round & Result Announcements
Format: Online (via Zoom)

Champion : HK$2,000/team + Certificates
1st Runner-up: HK$1,500/team + Certificates
2nd Runner-up :HK$1,000/team + Certificates
Best Presenter: HK$500 + Certificate
Finalists: Certificate

Team Registration:        

  • Please form a team of 4 BA undergraduate students (preferably from different BA programmes) and complete the online registration form.
  • Online registration closes on 28 January 2021, 23:59 (HKT).
  • Enrollment will be processed by random selection in case of an overwhelming number of applications.


  • Successful team registrations will be notified via email to the team captain from 29 January 2021 onwards.
  • Interested students are strongly encouraged to join Case Training Session which will be held on 25 January 2021. Details of the training will be announced in due course.
  • Finalists of Academic Cup 2021 (Online) may be shortlisted for a series of case trainings and nominated for local/overseas case competitions on behalf of CUHK Business School.

Apply Now*:

*Application opens until 28 January 2021, 23:59 (HKT).


About the Academic Cup:

The Academic Cup is an annual case analysis competition organised by the Undergraduate Office to encourage our business students to experience the analysis of a real business case through teamwork. Students with outstanding performance may have a chance to represent CUHK in local or international case competitions.



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