Academic Cup 2025: Wrapping Up a Brilliant Showcase
The school’s annual business case competition, the Academic Cup 2025, successfully wrapped up on 27 September 2025 with over 250 participants in total. Filled with great energy and enthusiasm, participants demonstrated sharp analytical thinking and strategic problem-solving skills, reflecting our school educational goals in shaping well-rounded global business leaders.
This year, the event focused on Burberry’s recent struggle with diminished brand identity in the competitive luxury market, challenging participants to develop solutions to rejuvenate the brand while striking a balance with pricing. After an intense preliminary round across eight divisions and the final presentations, our winners emerged with their innovative and thoughtful solutions:-
Champion Team: Victory Vision
From left to right: Mr. Eric Lin (BBA 2002), Lau Tsz Hei (IBCE, Year 2), Yeung Tsz Lam (IBCE, Year 2), Chiang Chun On (IBCE, Year 2), Lau Tsz Fung Hugo (GBS, Year 1) and Dr. Fred Ku, Associate Dean (Undergraduate Studies) of CUHK Business School
1st Runner-Up: EnJoy
From left to right: Tan Chi Hui (IBBA, Year 2) and Mr. Alex Lau (IBBA 2016); Other team members: Zhou Shuyuan (IBBA, Year 2), Wong Josh (IBBA, Year 2), Lu Min Ho (IBCE, Year 2)
2nd Runner-Up: SR71
From left to right: Le An Nguyen (QFIN, Year 3), Nguyen Mai An (IBBA, Year 3), Do Nhu Quynh (GLEF, Year 3), Tran Minh Nhi (IBBA, Year 3), Ms. Angela Tang (IBCE 2019)
Best Presenter: Lau Tsz Fung Hugo from Victory Vision (GBS, Year 1)
From left to right: Lau Tsz Fung Hugo (GBS, Year 1) and Mr. Sean Tam (IBCE 2021)
We extend our appreciation to all alumni from various industries for taking the time to serve as judges for this event. Their valuable feedback and professional expertise added immense value to the competition while enabling our business newcomers to build networks within our strong alumni community.
Congratulations again to all winning teams, and a big round of applause to all participants for their dedication and active involvement. We look forward to seeing our talented students bring their honed skills to future journeys in case competitions around the world.
